Account-Based Marketing - Programmatic B2B

Account-Based Marketing(ABM)

Most account-based marketing platforms are built for large businesses, and ABM vendors often have high minimums for getting started.

So how can small and mid-sized businesses leverage the benefits of ABM to attract target companies to their brand? At Programmatic B2B, we believe the answer is built on the concept that ‘man plus machine’ wins every time.

Most account-based marketing platforms are built for large businesses, and ABM vendors often have high minimums for getting started.

Crafted for Companies on the Rise

Start with your primary objective and let us take care of the rest. If your business is less than $250 million in annual revenue, then it is highly likely that we were built with you in mind.

AI +Human Expertise

A strategic combination that enhances targeting, engagement, and overall campaign effectiveness.

90%

of marketers say ABM drives better ROI than other strategies.

Comprehensive ABM Solution

tailored Databases for targeted Outreach

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Our comprehensive account-based marketing solution is built for small businesses with a desire to make every investment dollar count towards business growth.

The program starts with your core objectives and ends with a scored prospect database that may very well be your most valuable sales and marketing asset.

01 Airlines ABM Audience ➜

Reach decision-makers and influencers at Boeing, American Airlines, Delta, JetBlue, Southwest, Spirit, United and more.
Online Reach = 454,576
Email Universe = 119,678
Fortune 1000 Annual
Revenue = $260 Billion
Show Airlines Prospect Database ➜

02 Automotive ABM Audience ➜

Reach decision-makers and influencers at Ford Motor Company, General Motors, Goodyear, Harley-Davidson, Tesla and more.
Online Reach = 529,976
Email Universe = 139,529
Fortune 1000 Annual
Revenue = $609 Billion
Show Automotive Prospect Database ➜

03 Business Services ABM Audience ➜

Reach decision-makers and influencers at Aramark, Cintas, Equifax, Omnicom, Transunion and more.
Online Reach = 891,752
Email Universe = 234,775
Fortune 1000 Annual
Revenue = $354 Billion
Show Business Services Prospect Database ➜

04 Chemicals ABM Audience ➜

Reach decision-makers and influencers at Dow Chemical, DuPont, PPG Industries, Sherwin-Williams and more.
Online Reach = 367,902
Email Universe = 96,859
Fortune 1000 Annual
Revenue = $231 Billion
Show Chemicals Prospect Database ➜

05 CPG ABM Audience ➜

Reach decision-makers and influencers at Coca-Cola, General Mills, Nike, PepsiCo, P&G, Tyson and more.
Online Reach = 1,217,720
Email Universe = 320,594
Fortune 1000 Annual
Revenue = $844 Billion
Show CPG Prospect Database ➜

06 Defense ABM Audience ➜

TReach decision-makers and influencers at General Dynamics, Huntington, Ingalls, Lockheed Martin, Northrop Grumman and more.
Online Reach = 139,159
Email Universe = 36,637
Fortune 1000 Annual
Revenue = $168 Billion
Show Defense Prospect Database ➜

07 Energy ABM Audience ➜

Reach decision-makers and influencers at Chevron, Con Edison, Exxon Mobil, First Solar, Phillips 66 and more.
Online Reach = 1,041,064
Email Universe = 274,085
Fortune 1000 Annual
Revenue = $1.7 Trillion
Show Energy Prospect Database ➜

08 Financial Services ABM Audience ➜

Reach decision-makers and influencers at Amex, Bank of America, Citigroup, JPMorgan Chase, TIAA, USAA, Wells Fargo and more.
Online Reach = 3,448,720
Email Universe = 907,958
Fortune 1000 Annual
Revenue = $1.8 Trillion
Show Financial Services Prospect Database ➜

09 Healthcare ABM Audience ➜

Reach decision-makers and influencers at AmerisourceBergen, Anthem, Cardinal Health, Cigna, Labcorp, Quest, UnitedHealth Group and more.
Online Reach = 1,365,655
Email Universe = 359,544
Fortune 1000 Annual
Revenue = $1.5 Trillion
Show Healthcare Prospect Database ➜

10 Industrial ABM Audience ➜

Reach decision-makers and influencers at 3M, General Electric, Raytheon, Republic Services, Union Pacific, US Steel and more.
Online Reach = 1,521,757
Email Universe = 400,639
Fortune 1000 Annual
Revenue = $1.0 Trillion
Show Industrial Prospect Database ➜

11 Insurance ABM Audience ➜

Reach decision-makers and influencers at Allstate, AIG, Humana, Liberty Mutual, Nationwide, New York Life, State Farm and more.
Online Reach = 953,372
Email Universe = 250,998
Fortune 1000 Annual
Revenue = $688 Billion
Show Insurance Prospect Database ➜

12 Logistics ABM Audience ➜

Reach decision-makers and influencers at FedEx, J.B. Hunt, Old Dominion Freight, UPS and more.
Online Reach = 590,457
Email Universe = 155,452
Fortune 1000 Annual
Revenue = $355 Billion
Show Logistics Prospect Database ➜

13 Machinery ABM Audience ➜

Reach decision-makers and influencers at Caterpillar (CAT), Deere, Whirlpool and more.
Online Reach = 529,129
Email Universe = 139,306
Fortune 1000 Annual
Revenue = $290 Billion
Show Machinery Prospect Database ➜

14 Media ABM Audience ➜

Reach decision-makers and influencers at Comcast, Disney, Facebook, Fox, Netflix, ViacomCBS and more.
Online Reach = 485,490
Email Universe = 127,817
Fortune 1000 Annual
Revenue = $437 Billion
Show Media Prospect Database ➜

15 Pharma ABM Audience ➜

Reach decision-makers and influencers at Abbott Labs, AbbVie, Amgen, BMS, Johnson & Johnson, Merck, Pfizer and more.
Online Reach = 770,726
Email Universe = 202,912
Fortune 1000 Annual
Revenue = $396 Billion
Show Pharma Prospect Database ➜

16 Real Estate ABM Audience ➜

Reach decision-makers and influencers at Berkshire Hathaway, Jones Lang LaSalle (JLL), Zillow Group and more.
Online Reach = 124,327
Email Universe = 32,732
Fortune 1000 Annual
Revenue = $283 Billion
Show Real Estate Prospect Database ➜

17 Restaurants ABM Audience ➜

Reach decision-makers and influencers at Chipotle, Darden Restaurants, Domino's, McDonald's, Starbucks, Yum Brands and more.
Online Reach = 369,877
Email Universe = 97,379
Fortune 1000 Annual
Revenue = $92 Billion
Show Restaurants Prospect Database ➜

18 Retail ABM Audience ➜

Reach decision-makers and influencers at Amazon, Best Buy, CVS, Home Depot, Target, TJX, Walmart and more.
Online Reach = 2,535,962
Email Universe = 667,653
Fortune 1000 Annual
Revenue = $2.5 Trillion
Show Retail Prospect Database ➜

19 Technology ABM Audience ➜

Reach decision-makers and influencers at Adobe, Apple, Cisco, Dell, Google, HP, IBM, Intel, Microsoft, Oracle and more.
Online Reach = 4,543,806
Email Universe = 1,196,266
Fortune 1000 Annual
Revenue = $1.8 Trillion
Show Technology Prospect Database ➜

20 Telecom ABM Audience ➜

Reach decision-makers and influencers at AT&T, Charter Communications, DISH Network, Verizon Wireless and more.
Online Reach = 792,125
Email Universe = 208,546
Fortune 1000 Annual
Revenue = $425 Billion
Show Telecommunications Prospect Database ➜

21 Travel & Hospitality ABM Audience ➜

Reach decision-makers and influencers at Avis Budget, Booking Group, Hilton, Hyatt, Marriott, Lyft, Uber and more.
Online Reach = 629,959
Email Universe = 165,062
Fortune 1000 Annual
Revenue = $156 Billion
Show Travel & Hospitality Prospect Database ➜

22 B2B House File Email List ➜

Good things often come in small packages. The Programmatic B2B House File Email List is our own CRM file of engaged decision-makers, specialists and influencers at top brands, advertising agencies and other marketing services providers. The file is available for email list rental or outright purchase.
Show B2B House File Email List ➜

23 Email Marketing Database ➜

The Programmatic B2B Email Marketing Database is available for email list rental or outright purchase. Every business contact email address must pass our triple email verification process: a 90%+ delivery score from the list owner, independent third‑party validation, and a personalized B2B permission pass.
Show Email Marketing Database ➜

24 Fortune 1000 ABM Masterfile ➜

The Programmatic B2B Fortune 1000 ABM Masterfile is built from the Fortune 1000 list of top US companies, based on annual revenue. This database is available for email list rental, purchase or the comprehensive account‑based marketing (ABM) program. Advertisers can run integrated B2B digital advertising campaigns, email marketing programs and LinkedIn video advertising against specific companies and contact groups.
Show Fortune 1000 ABM Masterfile ➜

01 Airlines ABM Audience ➜

02 Automotive ABM Audience ➜

03 Business Services ABM Audience ➜

04 Chemicals ABM Audience ➜

05 CPG ABM Audience ➜

06 Defense ABM Audience ➜

07 Energy ABM Audience ➜

08 Financial Services ABM Audience ➜

09 Healthcare ABM Audience ➜

10 Industrial ABM Audience ➜

11 Insurance ABM Audience ➜

12 Logistics ABM Audience ➜

13 Machinery ABM Audience ➜

14 Media ABM Audience ➜

15 Pharma ABM Audience ➜

16 Real Estate ABM Audience ➜

17 Restaurants ABM Audience ➜

18 Retail ABM Audience ➜

19 Technology ABM Audience ➜

20 Telecom ABM Audience ➜

21 Travel & Hospitality ABM Audience ➜

Affordable ABM

Is ABM Affordable for Small business?

The answer is yes! Watch our 60 second video about affordable account-based marketing (ABM) for small to mid-sized businesses. For more information, give us a call at 1 855 PRO – BTOB.

ABM Process

The ABM Campaign Process

ABM campaigns generate 208% more revenue than traditional marketing efforts.

The account-based marketing (ABM) campaign process always starts with your goals and objectives. From there, our experienced team will develop your audience, content and a comprehensive program for digital media activation.

Comprehensive ABM Solution

ABM Solution Includes

✔ Complete Creative Package – Engaging video, static display ads, and HTML email campaigns. 
✔ Targeted Prospect Database – Full contact information, including email and phone. 
✔ Personalized Acquisition Email Campaigns – Custom fields and dynamic content for higher engagement. 
✔ Data Onboarding for Display Advertising – Reaching target audiences in a non-PII compliant way. 
✔ Search Retargeting – Up to 500 B2B intent keyword combinations for high-intent targeting.
✔ DSP Optimization – Contextual and targeted display ads for maximum ROI. 
✔ LinkedIn ABM Targeting – Expanding reach across key decision-makers.  <br ✔ Sponsored Promotions – Boosting visibility for incremental account reach.   
✔ Continuous Optimization & Weekly Reporting – Performance insights across all platforms.
✔ Lead Nurturing & Remarketing – Keeping your brand top-of-mind with potential customers. 
✔ Web Lead Tracking & Attribution – Identifying prospects by account name.   
✔ Ongoing Consultation – Helping your team invest wisely for long-term success.

View Sample Reports

B2B Audience

Account-Based Reporting (ABR)

One of the greatest benefits of account-based marketing is the detailed account-based reporting that can be shared with sales and marketing users. Whether an account is a potential prospect, a pipeline opportunity, or a growth client, they can be monitored for engagement with marketing communications across most channels.
The following report is an example of what our entry-level clients receive for the list of target accounts they want to advertise to. Reporting may include up to 200 unique data points and calculations determined by the objectives of marketing and/or new business development.

Account-Based Marketing (ABM)

ABM Tools

ABM Audience Builder

Affordable ABM

Value & Reporting

ROI Calculator

Account Based Reporting

B2B Audiences

Technology & Services

Technology Prospect Database

Business Services Prospect Database

Media Prospect Database

Telecommunications Prospect Database

Programmatic B2B Email Marketing Database

CPG Prospect Database

Manufacturing & Industrial & Services

Industrial Prospect Database

Machinery Prospect Database

Chemicals Prospect Database

Defense Prospect Database

Automotive Prospect Database

Logistics Prospect Database

Finance & Corporate

Financial Services Database

Insurance Prospect Database

Real Estate Prospect Database

Fortune 1000 ABM Masterfile

Energy Prospect Database

Programmatic B2B House File Email List

Consumer & Others

Retail Prospect Database

Restaurants Prospect Database

Travel Prospect Database

Airlines Prospect Database

Pharma Prospect Database

Healthcare Prospect Database

IT Services

Software Development & Modernization

Website Design & Development

Custom Development

App Modernization

Software Testing

AI, Infrastructure & Security Solutions

Artificial Intelligence

Infrastructure Reengineering

Application Security

Engagement Model

Project Based Delivery

Capacity Augmentation

Calculators

Performance & ROI Tools

ROI Calculator

MQL-CPL Calculator

Creative & ABM Tools

Creative Requirements

ABM Audience Builder

Resources

Reports & Forecasts

Sample B2B Digital Advertising Report

Lead Generation Forecast

B2B Digital Advertising Test

Programmatic Extension Program (PEP)

Case Studies

ETS Case Study

B2B Digital Advertising Case Study

SaaS Marketing Case Study

Tools & Guides

Creative Samples

B2B Data Dictionary

Email Address Quality

Email List Cost

Intent Data

SIC Code

Account-Based Marketing (ABM)

ABM Tools

ABM Audience Builder

Affordable ABM

Value & Reporting

ROI Calculator

Account Based Reporting

Engagement
Model

Engagement
Model