Sample B2B Digital Advertising Report
The following report is just one of many standard and custom reports provided to Programmatic B2B clients and their respective agencies. Clients have the option to report from both sides of the user engagement for full transparency and a comprehensive view of the unique customer journey. This is accomplished with a triple-verified ABM attribution process.
Understanding the Results
The following report example is used to project and account for targeted B2B advertising reach and engagement across multiple regions, digital ad channels, audiences, creatives and more. Viewable ad impressions are counted to quantify reach, clicks and video completions are counted to quantify engagement, and Google Analytics is used to measure website activity based on a unique set of UTM parameters.
In addition to typical CPMI (Cost Per 1,000 Impressions) and CPC (Cost Per Click) measurements, clients are encouraged to integrate CPL (Cost Per Lead) and CPA (Cost Per Acquisition) into their overal ABM plans. This is most effectively done with a hybrid process that includes match back processing for true conversions (sales) and the attribution of all (open web and walled gardens) online advertising and email marketing contributions by company name, ad unit, channel and other information that Programmatic B2B clients are interested in tracking.
For more information about understanding the difference between ad unit clicks and website user sessions, please read Answering Programmatic B2B's Most FAQ.
Sample Report for B2B Digital Advertising Program
For more information or to create your own unique custom B2B digital advertising report, please contact us today.