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The Official MQL-CPL Calcuator

Determine the true cost of MQLs and SQLs

The true cost of a Marketing Qualified Lead or a Sales Qualified Lead is often underestimated. In order to be sure you are getting the right prospects in the funnel, you need to start with a precise target audience. This means you preselect the industries or companies, job titles or function and seniority, and structure the lead capture process to include the right qualification questions. There is always a trade-off between asking too much (fewer leads captured) or too little (poor lead quality). 


This Cost per MQL Calculator is built with the right balance in mind. 

For more resources from Programmatic B2B, check out the top 7 B2B resources for 2023.

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