Top 7 Tips for Direct Marketing Success
Ken Zachmann, CEO, Integrated Ad Tech
It’s no secret that digital advertising has become a crowded landscape making it harder for brands to cut through the clutter and reach consumers. Overcrowded inboxes and fleeting digital ads have brands investing more in their direct mail channel to reach customers and prospects more memorably.
Recent studies by SmallBizGenius showed that more than 50% of direct mail recipients read the mail they get and spend 28% more money than people who don’t get that same piece of direct mail.