There is no better B2B intent signal than this
Imagine this. On average, 8,000 new businesses open in the US every day, and there is undoubtedly no better prospect for new B2B products and services than a new business owner.
Great, so how do you reach them?
What if you could serve a series of native, banner and video display ads to a new business owner within hours of their official registration?
That’s the goal of our new Programmatic B2B partner — MarketForce Corporation, whose Premiere New Business Owner Database is exhaustively compiled every hour of the day, 365 days a year.
Second place is not acceptable for our clients, so when they require us to deliver cross-device targeting of new business owners via programmatic B2B advertising we need act fast. Only MarketForce enables us to deliver on our aggressive client promise to deliver ads to new businesses before their competitors — every time. Our clients tell us exactly what types of new businesses and who they want to reach, and we have their targeted, privacy-compliant programmatic campaigns activated within 24 hours using real-time new business data. Most importantly, this applies to niche custom audiences as well – no file size is too big or too small.
Our partnership with MarketForce is exceptional, because it enables lightning-fast activation of multichannel ad programs that deliver significant lift across the board. Chris DeMartine, Managing Director, Programmatic B2B
True partnerships flourish when both parties receive exceptional value, so we are fortunate to have fused together the agility of Programmatic B2B data onboarding and campaign activation with MarketForce’s rapid data compilation and custom file delivery processes.
Since we compile our New Business Owner data in real-time and get it to clients quickly, we needed to find a partner that could do the same in a privacy-compliant manner across the open web. We are happy to say that we found that rapid data onboarding and campaign activation with Programmatic B2B, and are pleased to bring them on as an official ROI Network partner. Bruce Kimmel, Senior Vice President, New Business Growth, MarketForce Corporation
Most important is the fact that digital advertisers win with the ability to reach new business owners faster than ever before!
