Effective B2B Marketing in a Dynamic Workforce
According to the Bureau of Labor Statistics, the median tenure for workers age 25 to 34 is only 3 years. With this frequency of job changes, both recency and email address quality are absolutely necessary for effective and personalized digital marketing communications.
- Be tailored to specific industry needs.
- Respect the value of individuals in the workplace.
- Align with business objectives to drive engagement.
The Digital Advertising Process
Strategic Digital Advertising for Maximum Impact
The core value behind this approach is that you are marketing to people — not companies, but the company is an important context for personalized communications.
Objective
Construct custom audiences, creative assets and digital campaign strategy that are aligned with your primary objective.
Audience
Identify the industry categories, target companies, decision makers and influencers for your B2B product or services offering.
Creative
Develop a portfolio of creative assets that are aligned with your audience, and accurately represent the key benefits and value.
Launch
Activate your audience and creative assets across the digital ecosystem for comprehensive reach with full transparency.
Prepare for your next B2B digital advertising campaign by reviewing the Programmatic B2B Data Dictionary, SIC code listing and intent data summary. Every record contains a valid business email address with B2B-2C linkage for exceptional onboarding match rates. For more information, please refer to our case study.
Verified B2B Prospect Database for
B2B Databases
Exclusive Programmatic B2B Databases
Business contact email lists are one of the building blocks for an effective digital marketing campaign. Datacards are the marketing documents that represent those lists and include descriptions, segments, selections, counts, pricing and ordering information. There are over 24,000 data cards representing business email lists on the market today with an average business email list price of $350.00 per 1,000 records. Programmatic B2B has access to all of the lists on the market and a few of our own. Datacards for Programmatic B2B managed email lists are provided below:
Fortune 1000 ABM Masterfile
High-value database of top corporate decision-makers for ABM.
Automotive Prospect Database
Connect with top corporate decision-makers in the auto industry.
Airlines Prospect Database
Connect with top corporate decision-makers in the airline sector.
Healthcare Prospect Database
Connect with top corporate decision-makers in healthcare and pharma.
Technology Prospect Database
Connect with top corporate decision-makers in IT and innovation.
Logistics Prospect Database
Connect with top corporate decision-makers in supply chain management.
Defense Prospect Database
Connect with top corporate decision-makers in the defense industry.
Industrial Prospect Database
Reach top decision-makers in manufacturing and engineering.
Financial Services Database
Connect with top corporate decision-makers in banking and investments.
Retail Prospect Database
Connect with top corporate decision-makers in major retail corporations.
Real Estate Prospect Database
Reach top decision-makers in real estate and property management.
Telecommunications
Prospect Database
Reach top decision-makers in telecom and networking.
Travel Prospect Database
Reach top decision-makers in the travel and hospitality industry.
Media Prospect Database
Reach top decision-makers in digital and print media.
B2B House File Email List
Leverage your in-house B2B data for high-impact, automated email outreach.
Pharma Prospect Database
Reach top decision-makers in pharmaceutical and biotech industries.
Energy Prospect Database
Reach top decision-makers in energy and utilities.
Insurance Prospect Database
Reach top decision-makers in insurance and risk management.
CPG Prospect Database
Reach top decision-makers in consumer packaged goods.
Machinery Prospect Database
Reach top decision-makers in heavy equipment and machinery.
Business Services Prospect Database
Reach top decision-makers in business services and consulting.
Chemicals Prospect Database
Connect with top corporate decision-makers in the auto industry.
Restaurants Prospect Database
Reach top decision-makers in the food and restaurant sector.
Email Marketing Database
Reach targeted business audiences at scale with precision-driven email campaigns.