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Choose Your Creative Assets

Creative Specifications

Accepted sizes 300KB or smaller, including ZIP files containing individual creative assets

Accepted file types GIF, JPEG, JPG, PNG, HTML5*


Asset Requirements

A display asset should have a clear, recognizable, and relevant image that contains readable text and fits the selected image size. The asset can’t appear sideways or upside down or appear to be more than one ad. In addition, assets with partially black or white backgrounds should have a visible border of a contrasting color.

*HTML5 Assets

Accepted sizes 10MB or smaller, with the maximum size of any file in the archive is 2 MB. Each ad unit must be a ZIP file containing the HTML ad. The file may also contain CSS, JS, HTML, GIF, PNG, JPG, JPEG, or SVG. Animated ads can loop for 15 seconds before becoming static. ZIP files cannot contain nested folders and HTML5 assets cannot be expandable.


Video Ads

Recommended lengths are 15, 30 and 60 seconds for display advertising. Longer video can work, but there will be less inventory available to present it.


The following file formats are accepted:  MP4 (most common for us), FLV, WEBM, MOV, MPG & MPEG

The recommended aspect ratio and size are 16:9 and 1920 x 1080 (minimum size = 640 x 360)

Alternative aspect ratio and size are 4:3 and 640 x 480 (minimum size = 480 x 360)

Video files must be less than 200MB.

Banner Ads

Select Ad Sizes
Upload Files

Online Video

Select Video Length(s)

E-Newsletter Placements

Select Ad Size(s)

Prospect Email Broadcasts

Subject to Email Verification

Native Ads

Includes Headline & Description

CONTACT US or call 1 855 PRO - BTOB for a free B2B advertising creative consultation.

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