10 May 2023

Account-Based Reporting for ABM Chris DeMartine May 10, 2023 The image above is Programmatic B2B Marketing Data Industry ABR (Account-Based Reporting) Sample. One of the greatest benefits of ABM is the detailed account-based reporting that can be shared with sales and marketing users. Whether an account is a potential prospect, a pipeline opportunity, or a growth client, they can be monitored for engagement with marketing communications across most channels. If you are running any digital display, native or online video campaigns that are targeting specific accounts, then it is important to make sure you are measuring the results accordingly. For example, if you have an ABM campaign with 10 small to mid-sized business accounts and one enterprise account mixed in, then you’ll want to know how much of your budget is being allocated to the larger account. It’s possible that almost all of an ABM program budget can be eaten up by a couple of massive companies on the hit list, leaving other accounts starving for attention. This can easily be resolved, but only if you have the data to support the adjustments. Recent Posts 23 Mar 2026 ISO, and CMMC Compliance: A Strategic Imperative for Organizations Pursuing Federal and Enterprise Growth 04 Feb 2026 Company Domains: The Foundation of ABM and Lead Enrichment 23 Jan 2026 Energy Prospect Database: Connecting Businesses with Energy Decision-Makers Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 57 B2B Marketing 5 Data-Driven Marketing 7 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Need Assistance? We’re here to Help you CONTACT NOW