Programmatic B2B

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24 December 2020

Adobe Marketing Cloud, All Posts, B2B Marketing, Data-Driven Marketing, Man Plus Machine, Programmatic Advertising

From babies to bots (b-to-b), anything can happen.

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From babies to bots (b-to-b), anything can happen. Chris DeMartine December 24, 2020 I love this video from Adobe. Advertisers continue to spend billions on clicks without truly understanding the source of resulting engagement. A renewed emphasis on data-driven marketing and the IAB Data Transparency Standards are helping, but anything can happen when man is disengaged from the machine. What matters most is that advertising begins with clearly defined objectives. Many key performance indicators (KPI) are still being applied to campaign results without context or critique. The average cost-per-click (CPC) for a Programmatic B2B paid social ad campaign can range from $0.05 on Twitter to $5.00 on LinkedIn with similar audience targeting criteria and segmentation applied. The problem doesn’t necessarily go away when you optimize for conversions, especially for B2B marketing campaigns that are optimized for lead capture. How many vendors (supply-side) get lured to your landing pages, only to distract your new business development teams from what matters most — generating revenue (demand-side).For effective B2B marketing, it is important to remember three things (and not only these) before pulling the trigger on ad spend: Be crystal clear on your objective and its value to the organization. Address the right business audience with relevant value and unique insight. If you are unable to truly validate the impact of campaign results on your objective, then don’t jump to conclusions based on activity alone. Qualitative review is more important than ever, so invest the time on understanding what is valuable and what is not. This applies to campaign planning, execution, measurement and beyond. Machines are here to serve their masters, so let’s remember to keep them in line. Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW

From babies to bots (b-to-b), anything can happen. Read Post »

All Posts, B2B Marketing, Man Plus Machine, Programmatic Advertising, Your Community

Next Generation B2B Advertiser?

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Next Generation B2B Advertiser? Chris DeMartine December 24, 2020 Here’s what we got when I handed my daughter a pencil and blank sheet of paper and asked her to contribute some creative assets for Programmatic B2B. Pretty impressive for a recent graduate of Barlow Mountain Elementary School (BMES). Most interesting is the fact that I never brought up the meaning or concept of a CTA (Call-To-Action), yet this ad page is covered with them. The images are appropriate as well. Consider the creative combinations of goat and switch with man plus machine. And if you are wondering about the goat IQ, then consider this. Goats are not just cute and somewhat comical, but also surprisingly intelligent, new research finds according to Smithsonian. These furry, hoofed eating machines appear more sheep- or mini-cow-like in their demeanor, but their IQs likely put even the most astute steer to shame, the researchers—real men and women who stare at goats—found. Source: https://www.smithsonianmag.com/science-nature/never-underestimate-goat-not-stupid-looks-180950265 Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW

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All Posts, B2B Marketing, Data-Driven Marketing, Getting Started, Man Plus Machine, Programmatic Advertising

Programmatic Testing 1-2-3

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Programmatic Testing 1-2-3 https://programmaticb2b.com/wp-content/uploads/2025/06/file-1.mp4 Chris DeMartine December 24, 2020 For small and medium-sized businesses (SMB) only… or maybe not? The testing of programmatic advertising is still getting mixed reviews from B2B marketers. While most of the same factors affecting B2C advertisers are relevant to B2B, there is another challenge. Audience targeting options for B2B are significantly limited when compared to all of the targeting attributes, machine learning and AI available for B2C advertising. Nevertheless, programmatic advertising for B2B is on the rise and so are the companies supporting it across the digital advertising landscape. The BPA Media Exchange is a great example of how a global assurance provider is delivering access to demand from major trading desks, demand-side platforms and brands, as well as guaranteed inventory sold by business publishers. It’s a great bet on success for the future, especially given the trends in privacy and concerns related to bots, fraud and measurement. In the meantime, transparency still matters — and for businesses with limited budget and unlimited desire to test and learn, there need to be cost-effective options. Marketing automation has come a long way, but implementation costs are high for the most effective multi-channel marketing solutions. With the intent to deliver cross-channel insights and results, a new 3-month B2B digital advertising test program was developed for account-based marketing. Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW

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B2B Playbook for Finding Toilet Paper

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B2B Playbook for Finding Toilet Paper Chris DeMartine December 24, 2020 When times get tough, you may find it easier to think ‘unlike’ a consumer. Our family made multiple trips to our local supermarket, pharmacy and other retail locations in search of the most sought after staple. While essential businesses continued to function, there was one paper products aisle that remained barren. Memories of supply and demand graphs danced in my head as I thought of how to preserve our last two rolls of this most precious commodity. It was by no means a crisis, compared with the sacrifices of others, but small things do need to be addressed. It was time to find a new approach to our residential inventory management and it wasn’t happening with Walmart or Amazon. I needed a couple of high-volume laser printer cartridges for the office, so it was perfect timing to bundle a few add-ons. Here’s the good news and successful outcome I wanted to share. In less than 48 hours, our home office and residential restrooms were stocked with plenty of toner and toilet paper. In addition to that, we were graciously ‘upsold’ on 100 pair of disposable gloves for preparing sandwiches safely for Dorothy Day House in Danbury, CT. And, I must say that the conversation with my customer support representative at W.B. Mason was one of the best I’ve ever had. She was fantastic. So we have re-engineered our spindles for commercial TP access at home, but that’s far better than the alternative — we choose to not speak about that. So, our recommendation is to follow the President’s guidelines to protect others, stay safe and call W.B. Mason for the rest. Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW

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B2B Client is Helping Auction Houses Move Online

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B2B Client is Helping Auction Houses Move Online https://programmaticb2b.com/wp-content/uploads/2025/05/file.mp4 Chris DeMartine December 24, 2020 Programmatic B2B client Barnebys is bringing SaaS to the auction table. Founded in 2011 by Christopher Barnekow and Pontus Silfverstolpe, Barnebys is now the leading global search engine for art, design, antiques and collectibles. Barnebys lists over 3,000 auction houses and dealers worldwide and features approximately 90 million items on its site. Nevertheless, it is not a happy time for offline auctions as social distancing, health and safety concerns have brought these events to a halt. Fortunately, Barnebys had already been working on a timely project to bring the power of auction houses online. Their SKELETON platform is now available and we are helping them get the word out. If you are an auctioneer or saleroom manager in need of some counsel or encouragement, then please watch the following video to see what this animated therapist has to say about a recipe for online success. Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW

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