25 October 2022

US 2022 B2B Digital Advertising Forecast Chris DeMartine October 25, 2022 Gross Domestic Product (GDP) is down, inflation is high and the financial markets are responding to the pain. So how is this affecting B2B digital advertising spend? Excelsior! Ever upward. Thank you to Kelsey Voss, Principal Analyst at Insider Intelligence for interviewing industry leaders and doing the hard work to compile, organize and analyze the data required to give us a clear picture of B2B digital ad spending this year and beyond. Kelsey leads B2B marketing analysis and research at Insider Intelligence and covers related trends and developments in areas such as advertising, budgeting, content marketing, data management, email marketing, lead generation, demand generation and marketing technology. Source: https://www.insiderintelligence.com/content/us-b2b-digital-ad-spending-forecast-2022 Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW