29 March 2023

5 Questions for a Programmatic ABM Campaign Chris DeMartine March 29, 2023 Technology has become a global frenemy on multiple levels from social media to complex digital advertising platforms. In order for man plus machine to be a winning combination, it is important to simplify your objectives before diving into the deep end of ABM platforms — especially those that require a significant upfront investment. Here are 5 easy questions to get your program started on the right track:  How many companies (target accounts) do you want to reach? How many people (contacts by job title) do you want to reach? How often to you want to reach them (frequency per day)? How would you like to reach them (digital advertising channels)? Would you also like to send them prospect email (how often)?   These are the introduction quesions on the Programmatic B2B ABM-ROI calculator. Just click on the image below to give it a try. Recent Posts 09 Aug 2025 Is Your Prospect Data Keeping Pace with Today’s Rapid Changes? 05 Aug 2025 Redefining Lead Value—How the MQL-CPL Calculator Brings Precision to B2B Campaigns 25 Jul 2025 Unlocking Smarter ABM ROI: A Deep Dive into the Official Programmatic B2B ABM Calculator Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 41 B2B Marketing 5 Data-Driven Marketing 5 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Leave a Reply Cancel Reply Logged in as Chris DeMartine. Edit your profile. Log out? Required fields are marked * Message* Δ Need Assistance? We’re here to Help you CONTACT NOW