Chris DeMartine

ChatGPT: Disrupting the Traditional B2B Landscape Chris DeMartine May 15, 2023 With more than 40 percent of adults in the United States being aware of ChatGPT, the latest AI wonder has been creating a lot of buzz lately. What is ChatGPT and how does it impact B2B?   Simply put, ChatGPT is a chatbot which delivers curated content in seconds with a conversational tone using natural language processing. The finer the input query, the more focused is the answer.   Let’s explore what it has to offer B2B and the B2B marketing space.   By leveraging ChatGPT, businesses can deliver enhanced customer engagement, streamline lead generation, optimize processes, and can automate routine tasks. This saves a lot of valuable time and resources.   Salesforce is an example of a business that has adopted ChatGPT to enhance its B2B operations. Salesforce integrated ChatGPT into its CRM platform to provide an AI-powered chatbot called “Einstein Bots.” Share of companies saving money using ChatGPT U.S. 2023 A February 2023 survey of American business leaders found that around a quarter of the companies had saved between $50,000 and $70,000 by leveraging ChatGPT, and 11 percent stated having saved over $100,000 since introducing ChatGPT to their workflow. (Source: Statista)   ChatGPT can also be an invaluable help in B2B marketing when time is limited. Content Creation: ChatGPT assists in content writing that can be used for blog posts, social media posts, email campaigns and other marketing materials. You can even influence the voice and tone by asking it to write in a funny, sarcastic, or professional tone.   2. SEO keyword search: It can also help SEO and PPC (Pay-Per-Click) strategists identify relevant keywords, meta descriptions, or content structure so that the website ranks higher in search engine results.    3. Translation for international markets:   ChatGPT can rewrite anything in an alternative language which is useful for businesses doing business in different parts of the world.   It is important to point out that ChatGPT cannot replace human effort completely. It can be seen as a jump starter that gives a baseline of information from which more detailed content can be created. As AI and machine learning continue to evolve, they are expected to deliver greater efficiencies. Content created by ChatGPT should be reviewed before published or activated, but the time-savings are significant as human intelligence may be deployed to more strategic and innovative tasks.    For B2B, this smart-tech is core to managing profitability and advancing your business in an increasingly competitive global economy. Recent Posts 23 Mar 2026 ISO, and CMMC Compliance: A Strategic Imperative for Organizations Pursuing Federal and Enterprise Growth 04 Feb 2026 Company Domains: The Foundation of ABM and Lead Enrichment 23 Jan 2026 Energy Prospect Database: Connecting Businesses with Energy Decision-Makers Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 57 B2B Marketing 5 Data-Driven Marketing 7 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Need Assistance? We’re here to Help you CONTACT NOW

Account-Based Reporting for ABM Chris DeMartine May 10, 2023 The image above is Programmatic B2B Marketing Data Industry ABR (Account-Based Reporting) Sample. One of the greatest benefits of ABM is the detailed account-based reporting that can be shared with sales and marketing users. Whether an account is a potential prospect, a pipeline opportunity, or a growth client, they can be monitored for engagement with marketing communications across most channels. If you are running any digital display, native or online video campaigns that are targeting specific accounts, then it is important to make sure you are measuring the results accordingly. For example, if you have an ABM campaign with 10 small to mid-sized business accounts and one enterprise account mixed in, then you’ll want to know how much of your budget is being allocated to the larger account. It’s possible that almost all of an ABM program budget can be eaten up by a couple of massive companies on the hit list, leaving other accounts starving for attention. This can easily be resolved, but only if you have the data to support the adjustments. Recent Posts 23 Mar 2026 ISO, and CMMC Compliance: A Strategic Imperative for Organizations Pursuing Federal and Enterprise Growth 04 Feb 2026 Company Domains: The Foundation of ABM and Lead Enrichment 23 Jan 2026 Energy Prospect Database: Connecting Businesses with Energy Decision-Makers Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 57 B2B Marketing 5 Data-Driven Marketing 7 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Need Assistance? We’re here to Help you CONTACT NOW

5 Questions for a Programmatic ABM Campaign Chris DeMartine March 29, 2023 Technology has become a global frenemy on multiple levels from social media to complex digital advertising platforms. In order for man plus machine to be a winning combination, it is important to simplify your objectives before diving into the deep end of ABM platforms — especially those that require a significant upfront investment. Here are 5 easy questions to get your program started on the right track:  How many companies (target accounts) do you want to reach? How many people (contacts by job title) do you want to reach? How often to you want to reach them (frequency per day)? How would you like to reach them (digital advertising channels)? Would you also like to send them prospect email (how often)?   These are the introduction quesions on the Programmatic B2B ABM-ROI calculator. Just click on the image below to give it a try. Recent Posts 23 Mar 2026 ISO, and CMMC Compliance: A Strategic Imperative for Organizations Pursuing Federal and Enterprise Growth 04 Feb 2026 Company Domains: The Foundation of ABM and Lead Enrichment 23 Jan 2026 Energy Prospect Database: Connecting Businesses with Energy Decision-Makers Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 57 B2B Marketing 5 Data-Driven Marketing 7 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Need Assistance? We’re here to Help you CONTACT NOW

Time to Truly Qualify Your CPL? Chris DeMartine March 20, 2023 If you’ve been in the B2B lead generation arena for any length of time, then you have likely learned the hard way that low-cost lead generation is rarely profitable. Furthermore, poor lead quality can often result in distractions and some annoyance on the buy side and the sell side. Therefore, to help set expectations for our performance marketing clients, Programmatic B2B created its offical MQL-CPL Calculator. MQL = Marketing Qualified Lead  CPL = Cost per Lead Lead costs can vary significantly based on numerous factors, so we focused on the ones that mattered most across our clients’ campaigns with an emphasis on the prospect’s level of relevance and intent. It takes into consideration the following:  Industry category In market qualification Decision-making authority Desire to speak with a representative Brand strength of the advertiser   Each of these contribution factors is weighted in the final average cost per lead calculation. Give it a Try Recent Posts 23 Mar 2026 ISO, and CMMC Compliance: A Strategic Imperative for Organizations Pursuing Federal and Enterprise Growth 04 Feb 2026 Company Domains: The Foundation of ABM and Lead Enrichment 23 Jan 2026 Energy Prospect Database: Connecting Businesses with Energy Decision-Makers Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 57 B2B Marketing 5 Data-Driven Marketing 7 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Need Assistance? We’re here to Help you CONTACT NOW

There is no better B2B intent signal than this Chris DeMartine December 14, 2022 Imagine this. On average, 8,000 new businesses open in the US every day, and there is undoubtedly no better prospect for new B2B products and services than a new business owner. Great, so how do you reach them? Until now, the shortest distance from B2nB (Business to new Business) has been traveled via traditional channels requiring PII (personally identifiable information). Cold calling and cold email are defaults because they are known, fast and cheap, but we live in a digital age. The time has come to leverage the open web and reach new business owners quickly and efficiently where they are engaged.  What if you could serve a series of native, banner and video display ads to a new business owner within hours of their official registration? That’s the goal of our new Programmatic B2B partner — MarketForce Corporation, whose Premiere New Business Owner Database is exhaustively compiled every hour of the day, 365 days a year. Second place is not acceptable for our clients, so when they require us to deliver cross-device targeting of new business owners via programmatic B2B advertising we need act fast. Only MarketForce enables us to deliver on our aggressive client promise to deliver ads to new businesses before their competitors — every time. Our clients tell us exactly what types of new businesses and who they want to reach, and we have their targeted, privacy-compliant programmatic campaigns activated within 24 hours using real-time new business data. Most importantly, this applies to niche custom audiences as well – no file size is too big or too small.   Our partnership with MarketForce is exceptional, because it enables lightning-fast activation of multichannel ad programs that deliver significant lift across the board. Chris DeMartine, Managing Director, Programmatic B2B   True partnerships flourish when both parties receive exceptional value, so we are fortunate to have fused together the agility of Programmatic B2B data onboarding and campaign activation with MarketForce’s rapid data compilation and custom file delivery processes.   Since we compile our New Business Owner data in real-time and get it to clients quickly, we needed to find a partner that could do the same in a privacy-compliant manner across the open web. We are happy to say that we found that rapid data onboarding and campaign activation with Programmatic B2B, and are pleased to bring them on as an official ROI Network partner. Bruce Kimmel, Senior Vice President, New Business Growth, MarketForce Corporation   Most important is the fact that digital advertisers win with the ability to reach new business owners faster than ever before! Eventually, some big data giant will figure out a way to get this job done but don’t hold your breath. Programmatic advertising has been around for a pretty long time and these audiences are still aging rapidly on the platforms without the benefits of niche targeting. So until that time comes there really is only one agile solution and we are proud to be a part of it.   Recent Posts 23 Mar 2026 ISO, and CMMC Compliance: A Strategic Imperative for Organizations Pursuing Federal and Enterprise Growth 04 Feb 2026 Company Domains: The Foundation of ABM and Lead Enrichment 23 Jan 2026 Energy Prospect Database: Connecting Businesses with Energy Decision-Makers Categories ABM Account Based Marketing 4 Adobe Marketing Cloud 1 All Posts 57 B2B Marketing 5 Data-Driven Marketing 7 Getting Started 4 Man Plus Machine 4 Programmatic Advertising 6 Your Community 2 Subscribe to Get latest post notifications Need Assistance? We’re here to Help you CONTACT NOW