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  • Writer's pictureChris DeMartine

Top Conference Pick for B2B Media Executives

The MediaGrowth Executive Summit 2023 is Programmatic B2B's top pick for B2B media executives next year. We chose it because first party data and relevant content are two of the most reliable pillars for effective B2B branding, engagement and lead generation programs -- and for the folks attending. This one is a must attend for business publishers, advertisers and marketing services providers.

Come February, Programmatic B2B is recommending a temporary replacement of the 4P's of Marketing with a warmer version -- The 4F's for B2B Media Executives:

F1 - First Party Data: Paul Miller, Chief Executive Officer of Questex will explain how his firm uses first party data creatively to determine customers’ needs to guide them to the Questex events and tracks that will benefit them most.

F2 - Future of B2B Media: reimagine the future of B2B media with Bill Carter, Chief Executive Officer, ALM, Gary Fitzgerald, Chairman & Chief Executive Officer, Meister Media Worldwide, Charlene Finck, President, Farm Journal, and Taggart Henderson, Chief Executive Officer, BNP Media.

F3 - Facilitated Discussions: the first afternoon will be packed with opportunities for conversations with B2B media executives including, but not limited to C-Suite discussion on editorial, technology, sales, associations and team leadership.

F4 - February in Fort Lauderdale: the 2022 annual event will be located at the Hilton's Bahia Mar in Fort Lauderdale, Florida on February 27 through March 1. Of course this includes plenty of free time for informal networking and answering emails On The Beach!

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