• Chris DeMartine

Next Generation B2B Advertiser?

Updated: Aug 5, 2019

Here's what we got when I handed my daughter a pencil and blank sheet of paper and asked her to contribute some creative assets for Programmatic B2B. Pretty impressive for a recent graduate of Barlow Mountain Elementary School (BMES). Most interesting is the fact that I never brought up the meaning or concept of a CTA (Call-To-Action), yet this ad page is covered with them.


The images are appropriate as well. Consider the creative combinations of goat and switch with man plus machine. And if you are wondering about the goat IQ, then consider this. Goats are not just cute and somewhat comical, but also surprisingly intelligent, new research finds according to Smithsonian.

These furry, hoofed eating machines appear more sheep- or mini-cow-like in their demeanor, but their IQs likely put even the most astute steer to shame, the researchers—real men and women who stare at goats—found.

Source: https://www.smithsonianmag.com/science-nature/never-underestimate-goat-not-stupid-looks-180950265

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