Gross Domestic Product (GDP) is down, inflation is high and the financial markets are responding to the pain. So how is this affecting B2B digital advertising spend?
Excelsior! Ever upward.
Thank you to Kelsey Voss, Principal Analyst at Insider Intelligence for interviewing industry leaders and doing the hard work to compile, organize and analyze the data required to give us a clear picture of B2B digital ad spending this year and beyond. Kelsey leads B2B marketing analysis and research at Insider Intelligence and covers related trends and developments in areas such as advertising, budgeting, content marketing, data management, email marketing, lead generation, demand generation and marketing technology.