Updated January 20, 2023
Programmatic B2B, LLC ("us", "we", or "our") operates the www.programmaticb2b.com website (hereinafter referred to as the "Service").
This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
SERVICE is the www.programmaticb2b.com website operated by Programmatic B2B, LLC.
PERSONAL DATA means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
USAGE DATA is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
COOKIES are small files stored on your device (computer or mobile device). They are typically used to keep track of settings you've selected and actions taken on a site. There are two main types of cookies:
SESSION COOKIES: these cookies (also referred to as TRANSIENT COOKIES) are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user.
PERSISTENT COOKIES: these cookies (also referred to as PERMANENT COOKIES are stored (STORED COOKIES) on your hard drive until they expire (at a set expiration date) or until you delete them. These cookies are used to collect identifying information about the user, such as web surfing behavior or user preferences for a specific site.
DATA PROCESSOR (or SERVICE PROVIDER) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
DATA SUBJECT (or USER) is any living individual who is using our Service and is the subject of Personal Data.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you.
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information (PII) may include, but is not limited to email address, first name, last name, cookies and usage data. We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking Cookies Data
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use include session cookies, preference cookies and security cookies:
We use Session Cookies to operate our Service.
We use Preference Cookies to remember your preferences and various settings.
We use Security Cookies for security purposes.
Programmatic B2B, LLC uses the collected data for various purposes:
To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information.
Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)
Programmatic B2B, LLC may process your Personal Data because:
We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it is not overridden by your rights
For payment processing purposes
To comply with the law
Retention of Data
Transfer of Data
Disclosure of Data
Programmatic B2B, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of Programmatic B2B, LLC
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Our Policy on "Do Not Track" Signals under the California Online Protection Act (CalOPPA)
We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Your Data Protection Rights under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Programmatic B2B, LLC aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:
The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Programmatic B2B, LLC relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Marketing Service Providers (MSPs)
We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Account-Based Marketing, B2B Platforms and Re-marketing
Programmatic B2B uses LinkedIn Advertising for account-based marketing campaigns, retargeting campaigns, video marketing and lead generation programs. For more information on the privacy practices of Linkedin, please visit the LinkedIn Advertising Policies at https://www.linkedin.com/legal/ads-policy
Google Ads (formerly AdWords)
Programmatic B2B used Google Ads for paid search engine marketing for both B2B and B2C campaigns. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
Meta Platforms, Inc (formerly Facebook)
Programmatic B2B uses Leadfeeder service to identify the names of companies that visit the landing pages and websites related to our clients' B2B digital marketing campaigns. For more information on the privacy practices of Leadfeeder, please visit the Leadfeeder Privacy Notice at https://www.leadfeeder.com/privacy
Programmatic B2B used StackAdapt as a demand-side platform for the management of specific digital ad campaigns and re-marketing campaigns. For more information on the privacy practices of StackAdapt, please visit https://www.stackadapt.com/privacy-policy
Twitter for Business
Programmatic B2B may use Twitter for Business to augment its clients' digital marketing campaign performance. Twitter is used primarily for keyword targeting and without the applicatoin of any customer data. For more information on the privacy practices of Twitter for Business, please visit Twitter Ads policies at https://business.twitter.com/en/help/ads-policies.html
Links to Other Sites
Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
By phone: 1 (855) 776 - 2862
By mail: 42 Lake Avenue Extension #133, Danbury, CT 06811