About Programmatic B2B
Who We Are
Our mission is to provide clarity, transparency and accountability to the B2B marketing process. We are located in Fairfield County, CT with offices in Danbury and Ridgefield. Our strengths-based team will be focused on your specific goals and optimize along the way to maximize results. If you are seeking objectivity and a fresh perspective on your business-to-business marketing strategy, then please contact us for an initial consultation.
About The Founder
Chris DeMartine, Managing Director
Programmatic B2B, LLC was founded in April 2019 by Chris DeMartine. Chris has over 20 years' experience working for multinational corporations including Canon USA and IBM. He authored dozens of articles in leading trade publications related to data marketing, market trends, performance bench-marking and operational excellence. He graduated with the tenth EMBA (Executive MBA) cohort at Drexel University in Philadelphia, PA and is the founder of Universe Trends, a business intelligence resource for the direct marketing community. Chris has led sessions and presented at AAMP, ANA, NPF, USPS PCC, VTNHMG and other events as well as Drexel University and Plymouth State University.
What We Do
Programmatic B2B builds custom audiences, delivers interactive creative content, and facilitates relevant, cost-effective B2B marketing communications with cross-channel consistency and complete transparency. Everything we do is backed with comprehensive reporting and analysis. This includes detailed reports of email address verification and delivery, front-end campaign performance, online and offline attribution of new customer acquisition and sales.
How We Do It
We studied the consumer marketing playbook to replicate many B2C marketing best practices for B2B. Then we applied the winning combination of man (qualitative) and machine (quantitative) decision making to the process. Programmatic B2B integrates with dozens of strategic data partners, platforms and measurement tools to maximize Return on Advertising Spend (RoAS) for every client.