About Us
WHO WE ARE
Blending Marketing Precision with Software Excellence
The Data-Driven B2B Marketing Experts
Our mission is to provide clarity, transparency and accountability to the B2B marketing process. We are located in Fairfield County, CT with offices in Danbury and Ridgefield. Our strengths-based team will be focused on your specific goals and optimize along the way to maximize results. If you are seeking objectivity and a fresh perspective on your business-to-business marketing strategy, then please contact us for an initial consultation.
Industry Recognition
Recognized for innovation in B2B marketing, leveraging AI-driven data analytics and strategic execution to maximize performance and audience engagement.
Trusted Software B2B Services Partner
Our mission for software services is to become the trusted partner for our customers in solving their complex business problems in a timely, reliable and secure manner with good cost efficiencies.
Whether you are looking for an end-to-end solution development or augmenting your existing team or modernizing your software infrastructure, we are here to help.
About THE Founder
Chris DeMartine
Chris DeMartine founded Programmatic B2B in April 2019 and has 30 years’ of B2B experience working for IBM, Canon, tech startups and SMBs. He authored 25+ articles in leading trade publications including Chief Marketer Magazine, Target Marketing Magazine, and Multichannel Merchant related to data marketing, market trends, performance bench-marking and operational excellence. Chris earned his MBA at Drexel University in Philadelphia, PA and is a speaker at UCONN, Drexel and Plymouth State University. He is a former President of the VT/NH Marketing Group and has presented at the AAMP, ANA, NPF, USPS PCC, VTNHMG and other industry events.
What We Do
Driving B2B Success with Strategy and Smart Technology
Transforming B2B Marketing with Precision and Performance
Programmatic B2B builds custom audiences, delivers interactive creative content, and facilitates relevant, cost-effective B2B marketing communications with cross-channel consistency and complete transparency. Everything we do is backed with comprehensive reporting and analysis. This includes detailed reports of email address verification and delivery, front-end campaign performance, online and offline attribution of new customer acquisition and sales.
Audiences
Wholesale agreements with the leading full contact databases for building custom B2B audiences aligned with your objectives.
Creative
Unlimited options for video, display, email and social. All creative assets are designed with your custom audience in mind.
Activation
Activate your audience on the top digital advertising platforms including Google, Trade Desk, LinkedIn, LiveIntent and more.
Helping our Customers Realize the True Potential of Technology
Programmatic B2B builds software products to help solve real world problems. We also help our customers in converting their thoughts into custom software’s through elicitation and transformation of requirements. Our Designers, Developers and Testers convert these requirements into error free and viable software solutions.In addition, we also help our customers for short and long-term resourcing needs for specific technological skills.
Agility
By adopting a delivery methodology and engagement model tailored to your needs, we are able to deliver software at a quick pace and can adopt to changes in scope.
Trust
We do not body shop! Period! All our resources are Full Time Employees or Long-Term partners. This helps contain resource churn on projects and maintain confidentiality.
Quality
Through adoption of contemporary software engineering practices such as AWS Well-Architect Framework and Secure Delivery Lifecycle Principles our team provides a high quality customer experience.
How We Do It
Optimized Strategies for B2B Growth & Success
Data-Driven B2B Marketing for Maximum Impact
MAN &
MACHINE
We studied the consumer marketing playbook to replicate many B2C marketing best practices for B2B. Then we applied the winning combination of man (qualitative) and machine (quantitative) decision making to the process.Programmatic B2B integrates with dozens of strategic data partners, platforms and measurement tools to maximize Return on Advertising Spend (RoAS) for every client.
INTEGRATED
PARTNERS &
PLATFORMS
Our wholesale B2B database partnerships enable us to provide accurate cross-channel and cross-device targeting for any company, industry, job function and location in the world. This applies to every top B2B digital media channel including programmatic display and native advertising, opt-in email newsletter sponsorships, social media platforms, newsfeeds, connected TV, paid search engine marketing, prospect email marketing and video.
People and Delivery Excellence are our Core Principles
We understand the importance of upgrading skills of our resources in the ever evolving technological landscape and hence ensure that each of our team member undergoes a minimum hours of professional training every year on latest technological advancements and soft-skills. These upgraded skills help us remain current and enables us to meet the expectations of our customers.
Delivery excellence forms our core and we have imbibed the good practices of various industry standards and models such as ISO 9001 and CMMI. Our internal processes are continually evaluated through internal and external assessments to identify improvements for strengthening our delivery practices to provide more value to our customers.