Professionals are on the move.
According to the Bureau of Labor Statistics, the median tenure for workers age 25 to 34 is only 3 years. With this frequency of job changes, both recency and email address quality are absolutely necessary for effective and personalized digital marketing communications.
Messaging must also be tailored for relevant needs and add value with the appropriate tone that respects the value of individuals in the workplace. B2B audiences must be aligned with messaging for one-to-one marketing communications to be truly welcome and not intrusive.
Construct custom audiences, creative assets and digital campaign strategy that are aligned with your primary objective.
Identify the industry categories, target companies, decision makers and influencers for your B2B product or services offering.
Develop a portfolio of creative assets that are aligned with your audience, and accurately represent the key benefits and value.
Activate your audience and creative assets across the digital ecosystem for comprehensive reach with full transparency.
The Digital Advertising Process
The core value behind this approach is that you are marketing to people -- not companies, but the company is an important context for personalized communications.
Prepare for your next B2B digital advertising campaign by reviewing the Programmatic B2B Data Dictionary, SIC code listing and intent data summary. Every record contains a valid business email address with B2B-2C linkage for exceptional onboarding match rates. For more information, please refer to our case study.
B2B Scored Multichannel Prospect Database
Build your own custom B2B prospect database from any of the following segments and data sources. Programmatic B2B delivers quality email lists and prospecting databases for a fraction of the cost. All records include a free permission pass and guaranteed delivery. Programmatic B2B clients get their audiences onboarded at no additional cost for online display, search retargeting, paid social and account-based marketing (ABM) campaigns.
Programmatic B2B Databases
Business contact email lists are one of the building blocks for an effective digital marketing campaign. Datacards are the marketing documents that represent those lists and include descriptions, segments, selections, counts, pricing and ordering information. There are over 24,000 data cards representing business email lists on the market today with an average business email list price of $350.00 per 1,000 records. Programmatic B2B has access to all of the lists on the market and a few of our own. Datacards for Programmatic B2B managed email lists are provided below: