PROGRAMMATIC EXTENSION PROGRAM (PEP)
Man Plus Machine Wins Every Time
The Programmatic Extension Program (PEP) invigorates business email marketing with online digital advertising impressions for a unique and positive brand experience. Programmatic B2B clients have unlimited test opportunities, all of which are measured to identify winning combinations of creative content, audience composition and digital media mix. Machines will always win on processing and they do reveal hidden gems of insight and correlation. However, they need the right inputs to function and are no match for the creativity that is processed by the human mind.
The Comprehensive Program
The Programmatic Extension Program (PEP) is a comprehensive solution for maximum targeted brand awareness and prospect engagement. It starts with the right audience, include a complete email program, online display, remarketing, Linkedin, Twitter, connected TV and more. This all leads to business growth with full transparency.
Adding relevant, personal touches to business email is the key to engagement. Account-based marketing (ABM) works best when messages are unique to the culture and climate of an organization. To acheive this, the Programmatic B2B team audits and updates personalized data fields for accuracy and consistency to reflect common conversation.
ABM SOCIAL PLATFORMS
Your custom audience can be loaded directly to Facebook for targeted B2B advertising. Your ads will appear on news feed, where posts by friends and family appear. Our business to consumer identity graph linkage partners enable Programmatic B2B to attain above exceptional match rates for business contact data. This increases your exposure and cross-channel impact from social media.
If you have the budget for targeted B2B advertising on connected TV, then we can help. Our business and consumer identity graph partner enables us to get the best match rates for connected TV. It takes a couple extra steps, but don't worry -- we facilitate the entire process.
ABM ONLINE DISPLAY
Once we have created and verified your B2B audience, you can now serve impressions to that same group via online display advertising. Programmatic B2B will work with our demand side platform (DSP) partners to leverage the incremental benefits of online behavioral targeting at an acceptable cost. Depending on the specific requirements for your brand, we may recommend specific publisher sites for the best in contextual targeting.
Retargeting as a variety of connotations. As most commonly defined, retargeting occurs when consumers are presented with online ads based on their previous Internet actions. Programmatic B2B provides you with a little bit of code (called a pixel or a tag) that sets a cookie in the user's browser when they visit your site or landing page. If we host your landing page, then there is nothing you need to do. There are many options for how to do this and we believe that responsible retargeting includes limiting ad impressions to the same individual by applying frequency caps. Everything is measurable and tracked for performance on your campaign reporting summary.
The Programmatic B2B team will assist you with deveoping your list of targeted keywords and phrases aligned with your objective. From there, we will construct a custom audience in partnership with our DSP to enable display ads and video to be presented to that same audience. Our approach is conservative with regards to your budget -- we run our own campaigns diligently and will do the same for you.