MAN + MACHINE

Comprehensive

Test Program

SAMPLE

REPORT

Comprehensive Test Program

The comprehensive Programmatic Extension Program (PEP) invigorates business email marketing with online digital advertising impressions for a unique and positive brand experience. Programmatic B2B clients have unlimited test opportunities, all of which are measured to identify winning combinations of creative content, audience composition and digital media mix.

Program Includes

1. Complete creative package including video, static display and html email templates.

2. Prospecting database including full contact information with email and phone.

3. Acquisition email campaign with personalized fields and content.

4. Data onboarding for targeted display advertising in a non-PII way.

5. Google paid search campaign for lead capture from related search terms.

6. DSP (Demand-Side Platform) optimization for contextual and targeted display ads.

7. LinkedIn Account-Based Marketing (ABM) for maximum coverage of targeted companies.

8. Facebook and Twitter content promotions for incremental targeted reach.

9. Continuing optimization and weekly results reporting from all platforms.

10. Invest in data and creative assets, and get complete TRANSPARENCY on all media costs.

Programmatic B2B Transparency Report

Creative Assets