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  • Writer's pictureChris DeMartine

2024 Microenterprise Business of the Year (SBA)

Programmatic B2B was awarded the 2024 Microenterprise Business of the Year by the US Small Business Administration (SBA). Programmatic B2B revenues grew by 27 percent in 2023 compared with the prior year. Our company just landed several new major accounts for which we expect growth to continue at an even higher rate this year (2024). Due to our extremely low overhead, strategic application of digital advertising technology, and overall agility, our Return on Assets (ROA) is 319 percent. Our biggest accomplishments were our organic website optimization and B2B lead generation for new client acquisition. In the past year, our website generated 979,005 organic Google search impressions, 1,398 site, and 38 new prospects.

Programmatic B2B builds custom audiences, delivers interactive creative content, and facilitates relevant, cost-effective B2B marketing communications with cross-channel consistency and complete transparency. Everything we do is backed up with comprehensive reporting and analysis. Our Account-Based Reporting (ABR) provides clients with the specific companies, job functions and seniority of users are engaged on their websites. The provides seamless integration of sales and marketing by linking opportunities with digital advertising campaigns for deal-based marketing as well. Most importantly, solutions are built for small and medium-sized businesses that cannot afford the high minimums required by Account-Based Marketing (ABM) platforms.

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