Chris DeMartine
How to Create an ABM Campaign
August 18, 2021 New ABM Interface Launched for B2B Marketers! The new ABM audience builder interface presented below is now publicly...
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Chris DeMartine
Jul 10, 20212 min
A User-Friendly B2B Solution for a Complicated Process
Most ABM (Account-Based Marketing) and B2B (Business-To-Business) digital marketing programs require significant investments in time and...
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Chris DeMartine
Jul 23, 20191 min
Next Generation B2B Advertiser?
Goats are not just cute and somewhat comical, but also surprisingly intelligence, new research finds according to Smithsonian.
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Chris DeMartine
Jul 3, 20191 min
Programmatic Testing 1-2-3
This is a basic overview of the programmatic B2B landscape with an option for small and medium-sized businesses (SMB) to test.
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Chris DeMartine
Jun 20, 20191 min
From babies to bots (b-to-b), anything can happen.
From babies to bots, anything can happen. Machines are great at delivering quantitative results, but AI has a long way to go on quality.
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