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ChatGPT: Disrupting the Traditional B2B Landscape

With more than 40 percent of adults in the United States being aware of ChatGPT, the latest AI wonder has been creating a lot of buzz lately.

What is ChatGPT and how does it impact B2B?

Simply put, ChatGPT is a chatbot which delivers curated content in seconds with a conversational tone using natural language processing. The finer the input query, the more focused is the answer.

Let’s explore what it has to offer B2B and the B2B marketing space.

By leveraging ChatGPT, businesses can deliver enhanced customer engagement, streamline lead generation, optimize processes, and can automate routine tasks. This saves a lot of valuable time and resources.

Salesforce is an example of a business that has adopted ChatGPT to enhance its B2B operations. Salesforce integrated ChatGPT into its CRM platform to provide an AI-powered chatbot called "Einstein Bots."

US Companies using ChatGPT

Share of companies saving money using ChatGPT U.S. 2023

A February 2023 survey of American business leaders found that around a quarter of the companies had saved between $50,000 and $70,000 by leveraging ChatGPT, and 11 percent stated having saved over $100,000 since introducing ChatGPT to their workflow. (Source: Statista)

ChatGPT can also be an invaluable help in B2B marketing when time is limited.

#1 Content Creation:

ChatGPT assists in content writing that can be used for blog posts, social media posts, email campaigns and other marketing materials. You can even influence the voice and tone by asking it to write in a funny, sarcastic, or professional tone.

#2 SEO keyword search:

It can also help SEO and PPC (Pay-Per-Click) strategists identify relevant keywords, meta descriptions, or content structure so that the website ranks higher in search engine results.

#3 Translation for international markets:

ChatGPT can rewrite anything in an alternative language which is useful for businesses doing business in different parts of the world.

It is important to point out that ChatGPT cannot replace human effort completely. It can be seen as a jump starter that gives a baseline of information from which more detailed content can be created. As AI and machine learning continue to evolve, they are expected to deliver greater efficiencies. Content created by ChatGPT should be reviewed before published or activated, but the time-savings are significant as human intelligence may be deployed to more strategic and innovative tasks.

For B2B, this smart-tech is core to managing profitability and advancing your business in an increasingly competitive global economy.

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