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  • Writer's pictureChris DeMartine

California Compliance for B2B Digital Advertisers

Updated: Jul 13, 2023

To ensure that your B2B digital marketing or account-based marketing plan is CCPA (California

Consumer Privacy Act) compliant, it needs to address several key aspects. The CCPA is a data privacy law that regulates the collection, storage, and use of personal information of California residents. While I can provide general guidance, it's important to consult with legal professionals or privacy experts to tailor your plan to your specific business needs. Here are some areas your plan should address:

  1. Data Collection and Notice: Clearly define what personal information you collect from California residents and provide a notice at or before the point of collection. The notice should inform individuals about the types of personal data collected, the purpose of collection, and their rights under CCPA.

  2. Opt-Out Rights: Provide a straightforward and easily accessible method for California residents to opt-out of the sale of their personal information. Implement a prominent "Do Not Sell My Personal Information" link on your website and honor opt-out requests in a timely manner.

  3. Data Security: Implement appropriate technical and organizational measures to safeguard the personal information you collect. Protect data from unauthorized access, maintain data accuracy, and ensure data integrity.

  4. Data Processing Agreements: If you share personal information with third-party service providers, establish data processing agreements that require them to handle personal data in compliance with CCPA.

  5. Data Subject Rights: Enable California residents to exercise their CCPA rights, such as the right to access their personal information, request deletion, and know the categories of data collected. Develop processes to respond to these requests within the specified timeframes.

  6. Employee Training: Train your employees who handle personal information on CCPA requirements and how to handle consumer inquiries and requests effectively.

  7. Privacy Policy: Update your privacy policy to reflect the rights and obligations under CCPA. Ensure that it accurately describes your data collection and processing practices, as well as the rights available to California residents.

  8. Record-Keeping: Maintain records of data collection, opt-out requests, and responses to consumer inquiries for at least 24 months.

  9. Minors' Personal Information: If you collect personal information of individuals under 16 years old, establish processes to obtain prior consent from either the minor (if aged 13-16) or the minor's parent or guardian (if under 13) before selling their data.

Remember that CCPA compliance is an ongoing process, and you should regularly review and update your B2B digital marketing plan to ensure continued compliance with evolving regulations and best practices.

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